Luxury Car Maker Takes Aim at Main Street: Ram and Lexus Make Big Moves in the Automotive Industry In a surprise move, Ram, the American automaker, is reportedly targeting small-business owners with a new marketing campaign. Meanwhile, Lexus, the Japanese luxury brand, has unveiled its latest electric vehicle, the TZ crossover. The TZ is a significant addition to Lexus' growing lineup of eco-friendly vehicles, boasting impressive range and advanced technology features. As the automotive industry continues to shift towards electrification and sustainability, Ram's focus on small-business owners and Lexus' entry into the electric crossover market are sure to send shockwaves through the industry.


Ram targets small-business owners | Lexus unveils TZ electric crossover (Kellen Walker) ...