As the automotive industry continues to navigate a rapidly changing landscape, car manufacturers are making a surprising move by bringing back a classic feature: the button. In a bid to differentiate themselves from the increasingly popular trend of touchscreens, automakers are reintroducing buttons for various functions, including infotainment systems and climate controls. This shift is a response to growing consumer concerns about the reliability and safety of complex touchscreen interfaces, which have been plagued by issues such as lag and distractions. With dealerships facing new challenges from electric vehicle adoption and shifting consumer preferences, being "flexible" and adaptable to changing market demands has become a crucial strategy for survival.
Automakers bring back buttons | Facing new threats, dealers must be ‘flexible’ (Jake Neher) ...
