Automakers are making a surprising comeback to a bygone era: the humble car button. In a move that's being seen as a response to the growing trend of car owners opting for manual transmissions, some manufacturers are reintroducing physical buttons and knobs to their vehicles. The shift is a nod to the preferences of a new generation of drivers who are rejecting the touchscreen-heavy interfaces of modern cars. As the automotive industry faces increasing competition from tech giants and shifting consumer habits, dealers are being urged to be "flexible" in order to stay ahead of the curve.
Automakers bring back buttons | Facing new threats, dealers must be ‘flexible’ (Jake Neher) ...
