A bold experiment is underway as Ford taps into startup agility to revitalize its struggling electric vehicle division. The newly formed Ford Fathom unit, operating independently with a lean, fast-moving team, aims to accelerate innovation and compete more effectively in the rapidly evolving EV market. By adopting a more flexible, risk-taking approach, the initiative seeks to bridge the gap between Ford’s traditional automaking model and the demands of modern electric mobility. Industry watchers are closely monitoring whether this fresh strategy can deliver the breakthroughs Ford needs to regain momentum in EVs.
Ford Fathom: Can a Startup-Style Team Fix Ford’s EV Business? GreenCars
