Ford is set to shake up the electric vehicle market with the upcoming release of the Fathom, a highly anticipated electric truck. According to a recent report from Kelley Blue Book, the Fathom is expected to hit the market with a starting price under $30,000, making it an attractive option for budget-conscious buyers. This move by Ford could potentially disrupt the competitive electric truck segment, where models from established players like Rivian and Tesla currently dominate the market. With its affordable price tag and electric powertrain, the Fathom is poised to make a significant impact on the automotive landscape.


Ford Fathom: Electric Truck to Start Under $30,000  Kelley Blue Book