Bird sightings near the facility producing Mavericks and Bronco Sports footwear have plummeted by 80 percent following the introduction of a falconer hired by Ford to address pest control concerns. The company’s decision to deploy a bird of prey appears to have significantly altered local wildlife behavior, raising questions about the effectiveness of non-lethal pest management methods. Environmental groups are likely monitoring the situation, as such interventions can have broader ecological impacts. Details on the long-term effects and alternative approaches remain unclear.
Bird activity at the plant that makes Mavericks and Bronco Sports has dropped 80 percent since Ford hired a falconer last year.