Bird sightings near the facility producing Mavericks and Bronco Sports footwear have plummeted by 80 percent following the introduction of a falconer hired by Ford, suggesting a shift in local wildlife behavior. The presence of trained raptors appears to have altered the avian population’s patterns around the manufacturing site, raising questions about the ecological impact of such measures. While the company cites improved pest control as the primary goal, environmental observers are monitoring whether this approach could have broader consequences for the area’s bird species. The case highlights an unusual intersection of industrial operations and wildlife management.
Bird activity at the plant that makes Mavericks and Bronco Sports has dropped 80 percent since Ford hired a falconer last year.
