Bird sightings at the facility producing Mavericks and Bronco Sports footwear have plummeted by 80 percent following the introduction of a falconer to deter them. The presence of trained birds of prey appears to have significantly altered the local avian population around the manufacturing site. Environmental experts are likely examining whether this approach could serve as a model for balancing industrial operations with wildlife management. The shift highlights growing efforts to address human-wildlife conflicts through non-lethal methods.


Bird activity at the plant that makes Mavericks and Bronco Sports has dropped 80 percent since Ford hired a falconer last year.