Ford is making a bold move in the electric vehicle (EV) market, shifting its battery strategy in a bid to make EVs profitable. The automaker has partnered with a leading battery supplier to adopt a new modular battery design, which it claims will reduce costs and improve performance. By standardizing its battery architecture, Ford aims to achieve economies of scale and drive down production expenses. The move comes as the EV market continues to gain traction, with consumers increasingly demanding more affordable and efficient electric vehicles.
Ford is betting a new battery strategy will make EVs profitable thestreet.com
