Ford abruptly canceled its electric truck project after years of development, only to face a sudden surge in consumer interest for electric pickup trucks. The decision came as competitors ramped up production of similar vehicles, leaving Ford without a major entry in a rapidly growing market. Industry analysts now question whether the automaker missed an opportunity amid rising demand for zero-emission trucks. The reversal highlights shifting priorities in the electric vehicle sector, where consumer preferences and competition are reshaping manufacturers' strategies.
Ford killed its electric truck. Then demand surged Los Angeles Times
