Ford's Latest Bet on Electric Vehicles: $30,000 Electric Pickup Lab In a move that highlights the automaker's continued investment in electric vehicles, Ford has launched a $30,000 electric pickup lab. As the company struggles with mounting losses in its EV division, the new lab is seen as a crucial step towards making its electric offerings more competitive in the market. The lab's focus on a lower-priced electric pickup is particularly significant, as it aims to bridge the gap between the luxury EVs that have driven Ford's sales in recent years and the more affordable options that are increasingly in demand from consumers. With the global EV market expected to reach new heights in the coming years, Ford's decision to invest in this new lab is a calculated gamble to stay ahead of the curve.
Ford opens $30,000 electric pickup lab as EV losses mount qz.com
