Ford has revealed the starting price for its upcoming electric pickup truck, the Fathom, setting an entry point at $28,350. The vehicle is positioned as an affordable alternative in the growing electric truck market, targeting buyers looking for a more budget-friendly option. Details on specifications, range, and availability remain limited but are expected to be unveiled closer to its 2026 launch. Early interest may hinge on whether the Fathom delivers on performance and practicality at this competitive price.

Ford Opens Fathom EV Pickup List: $28,350 Price [2026]  https://tech-insider.org/