Ford has begun accepting preorders for its upcoming electric pickup truck, the Fathom, which is set to start deliveries in 2025. Priced at $30,000 before incentives, the vehicle is positioned as an affordable entry into Ford’s electric lineup. Potential buyers can now reserve their spot through an invitation-only preorder system. The announcement highlights Ford’s push into the growing electric vehicle market with a model targeting cost-conscious consumers.
Ford opens preorder invites for the $30,000 Fathom EV pickup Electrek
