Ford is reportedly working on a successor to its iconic Fiesta, a move aimed at revitalizing the company's struggling European sales. The Fiesta has been a staple in Ford's lineup for decades, with over 23 million units sold worldwide. However, sales have been declining in recent years, mirroring a broader trend of declining demand for small cars in Europe. By developing a new Fiesta, Ford is seeking to capitalize on the growing demand for electric and hybrid vehicles, as well as appeal to a new generation of consumers looking for compact, fuel-efficient options.
Ford plans successor to best-selling Fiesta in bid to revive European sales Financial Times
