"Economic Uncertainty Spurs Return to Classic Car Sales Tactic: Automaker Brings Back Popular Promotion. In a bid to boost showroom traffic amidst growing economic uncertainty, a major automaker is reviving a tried-and-true promotional strategy that proved successful just a year ago. As new tariffs continue to impact the US economy, the company is dusting off its 'test drive event' promotion, offering potential buyers the opportunity to take popular models for a spin and experience the thrill of driving a new car firsthand. By offering a no-obligation test drive experience, the automaker hopes to attract more customers to its dealerships and drive sales in a challenging market."
The automaker is bringing back a promotional strategy it used a year ago to drive showroom traffic as new tariffs roiled the economy.
