"Trade Tensions Spark Revival of Classic Sales Tactic: Automaker Brings Back Popular Promotion. As the ongoing trade war continues to impact the automotive industry, one major automaker is dusting off a tried-and-true sales strategy to drive customers into showrooms. In a bid to boost flagging sales, the company is reviving a promotional campaign it used a year ago, when tariffs first began to bite. By offering attractive incentives and discounts, the automaker hopes to tempt hesitant buyers and revitalize its sales momentum."
The automaker is bringing back a promotional strategy it used a year ago to drive showroom traffic as new tariffs roiled the economy.
