Ford's Latest Electric Vehicle to Hit the Market Will Be Called Fathom. In a bid to create a buzz around its upcoming electric vehicle, Ford has revealed the name it has chosen for the new model. According to the automaker, the name Fathom has a "layered quality" that captures the "mindset" Ford was aiming for with its latest creation. The choice of name suggests that the company is looking to convey a sense of depth and understanding, possibly hinting at the vehicle's advanced technology and capabilities. As the electric vehicle market continues to grow, Ford's Fathom is set to join the ranks of other innovative and eco-friendly models.
Ford said it settled on Fathom because the name has a "layered quality" and captures the "mindset" it was looking for.
