Ford's Electric Future Takes Shape: Meet Fathom, the Name Behind the Company's New Brand In a move that signals a significant shift in the electric vehicle (EV) market, Ford has revealed the name of its upcoming brand: Fathom. According to the company, the name Fathom was chosen for its "layered quality," which reflects the complex and innovative approach Ford is taking to the EV space. The name is also meant to capture the "mindset" of the brand, hinting at a deep understanding of the needs and desires of environmentally conscious consumers. As Ford continues to push the boundaries of electric vehicle technology, the launch of the Fathom brand is expected to be a major milestone in the company's efforts to become a leader in the sustainable transportation sector.
Ford said it settled on Fathom because the name has a "layered quality" and captures the "mindset" it was looking for.
