Automotive Giant Ford Unveils New Brand Name for Electric Vehicle Line. In a bid to rebrand its electric vehicle division, Ford has chosen the name "Fathom" for its new line of eco-friendly cars. According to company officials, the name was selected for its unique "layered quality", which is said to capture the mindset Ford was aiming for in its electric vehicle lineup. The decision comes as the automotive industry continues to shift towards more sustainable and environmentally-friendly options, with electric vehicles becoming an increasingly popular choice for consumers.
Ford said it settled on Fathom because the name has a "layered quality" and captures the "mindset" it was looking for.
