"Ford Reveals the Name Behind Its Electric SUV: 'Fathom' In a move that signals a new era for the American automaker, Ford has unveiled the name of its highly-anticipated electric SUV, and it's 'Fathom'. According to the company, the name was chosen for its unique 'layered quality', evoking a sense of depth and complexity. Ford's decision to go with 'Fathom' suggests that the brand is looking to create a vehicle that not only pushes the boundaries of electric technology but also resonates with customers on an emotional level. With the Fathom set to hit the market soon, one thing is clear: this electric SUV is going to make a splash."
Ford said it settled on Fathom because the name has a "layered quality" and captures the "mindset" it was looking for.
