"Ford's Electric Future Takes Shape: The Automaker Reveals the Name Behind Its New Brand In a move that signals a significant shift towards electrification, Ford has unveiled the name of its new electric vehicle brand: Fathom. According to the company, the name was chosen for its 'layered quality', which reflects the complexity and depth of the brand's mission. Ford's decision to create a separate brand for its electric vehicles is a strategic move to appeal to environmentally conscious consumers and establish itself as a leader in the rapidly growing EV market. With Fathom at the helm, Ford is poised to take a major leap forward in its electric vehicle offerings, but what does this new brand mean for the future of the company?"
Ford said it settled on Fathom because the name has a "layered quality" and captures the "mindset" it was looking for.
