Rumors have been swirling about Ford's upcoming electric pickup truck, and a new name is emerging as a top contender: Ranchero. The iconic name harks back to a classic Ford model from the 1960s, known for its rugged, no-nonsense design and impressive hauling capabilities. If Ford decides to revive the moniker, it would be a nod to the brand's rich history and a bold statement about the company's vision for its electric future. With the EV pickup truck market heating up, the stakes are high for Ford to get it right, and the name Ranchero could be just the ticket to stand out from the competition.


We're still wondering what the future pickup-like EV will be called, but the name Ranchero feels like a real possibility.