Ford's Electric Pickup Truck Takes Shape: A Challenge to Chinese Rivals Ford Motor Co. is gearing up to launch a highly anticipated midsize electric pickup truck, with a price tag of around $30,000. According to CEO Jim Farley, this new vehicle is designed to counter the growing threat posed by low-cost Chinese electric vehicles (EVs) that have been disrupting the industry. The truck's affordability and electric powertrain are expected to appeal to a wide range of customers, including those in the US and other major markets. With its 2027 launch date fast approaching, industry insiders are eager to see how Ford's new electric pickup will stack up against its Chinese competitors and other established players in the market.
Ford Motor Co.’s $30,000 midsize electric pickup, which CEO Jim Farley says is the company’s answer to low-cost Chinese EVs that threaten the industry, is coming into clearer view ahead of a 2027 ...
