Ford has sparked curiosity with its latest marketing move, as a $30,000 electric vehicle (EV) truck appears to be shrouded in secrecy. However, a closer look reveals that the camouflage covering the vehicle is actually a clever advertisement in disguise. The ad, which features a mock-up of the truck with a bold price tag and a call to action, has left many wondering what Ford is trying to hide - or reveal. As the EV market continues to heat up, Ford's latest move suggests that the company is preparing to make a splash with its new electric pickup.


Ford's $30,000 EV truck is under wraps. Its camouflage is an ad.  Business Insider