Ford’s electric vehicle sales have plunged by 80%, raising concerns about the company’s ability to meet demand for its upcoming affordable Fathom electric pickup truck. The steep decline highlights challenges in the EV market as Ford races to deliver a vehicle priced under $30,000. Analysts warn the slump could strain production and profitability ahead of the Fathom’s launch. With competition intensifying, the truck’s success may hinge on addressing supply chain and consumer confidence issues.
Ford's EV sales crater 80%, putting big pressure on its under-$30,000 Fathom pickup Yahoo Finance
