Ford's new 'Fathom' electric pickup truck will start at $28,000 - CNBC

CNBC August 6, 2026

Ford's new 'Fathom' electric pickup truck will start at $28,000 CNBCFord’s new electric truck, ‘Fathom’, starts at $28,350 TechCrunchThe $28,350 Fathom Is Ford's First Midsize Electric Truck EngadgetFord’s first ultra-cheap EV is called Fathom, a full-featured truck for $28,350 The VergeFord ‘Fathom’ Truck to Vie With China’s EVs at Sub-$30,000 Price Bloomberg.comFord’s Latest EV Is a Pickup Truck Called Fathom Heatmap NewsFord Unveils the Name and Launch Price for Its Midsize Electric Truck Business InsiderFord’s New Small Affordable EV Truck Is Called Fathom, Not Ranchero MotorTrendFord’s $30,000 electric pickup gets a name: Fathom Automotive News

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