Ford's latest financial move is sparking controversy, and it's not the company's first foray into non-traditional profit streams. The automaker has been quietly developing a new business venture that's generating significant revenue, but it's not a car - and it's not even a product. Ford's surprise cash cow is actually a lucrative financial services business, leveraging the company's existing relationships with customers to offer a range of services from financing to insurance. As the auto industry continues to shift towards a more digital and services-based model, Ford's bold move is being closely watched by industry insiders and investors alike.
Ford’s new profit vehicle isn’t actually a vehicle Morning Brew
