Ford is set to unveil its highly-anticipated next electric vehicle (EV) pickup, a move that comes as the company seeks to bounce back from the lukewarm reception of its previous EV pickup, the Ford Lightning. Industry insiders have been buzzing about the new model, which promises to address some of the criticisms leveled against its predecessor. With the global shift towards electric vehicles gaining momentum, Ford is under pressure to deliver a more competitive and desirable EV pickup that can challenge the likes of the Rivian R1T and the Tesla Cybertruck. As the EV market continues to evolve, Ford's next pickup will be closely watched to see if it can finally drive the company to the top of the pack.


Ford’s Next EV Pickup Is Hitting The Road After Lightning Flopped  Autoblog