Ford's plans to enter the affordable electric vehicle (EV) pickup market have just hit a major roadblock. According to recent reports, the automaker's upcoming EV pickup, which was expected to rival the likes of Tesla's Cybertruck and the Rivian R1T, has undergone a significant size reduction. Initially touted as a full-size pickup, the vehicle is now expected to be a mid-size model, which could have significant implications for its capabilities and pricing. This shift in strategy raises questions about the vehicle's competitiveness in the rapidly evolving EV pickup market.


Ford's Upcoming Affordable EV Pickup Just Got A Major Size Reality Check  InsideEVs