Ford's Electric Pickup Truck Plans Spark Controversy Amid F-150 Lightning Discontinuation. In a shocking move, Ford Motor Company has been secretly working on a new, affordable electric pickup truck, reportedly priced around $30,000. The revelation comes as the company has decided to discontinue production of its F-150 Lightning, a high-end electric pickup that was initially expected to be a game-changer in the market. Industry insiders claim that the decision to axe the F-150 Lightning has left a gap in Ford's lineup, which the new electric pickup aims to fill. The $30,000 price tag could make the new truck a more attractive option for budget-conscious consumers, but it remains to be seen whether Ford's latest move will be enough to salvage its electric pickup truck ambitions.
Ford secretly designing $30,000 electric pickup truck after giving up on F-150 Lightning WKRC
