US automotive giant Ford is poised to shake up the European market with the launch of seven new models, a move aimed at boosting its sales and countering growing competition from Chinese manufacturers. The announcement comes as Ford looks to strengthen its position in the region, where it has faced increasing pressure from Chinese brands such as Geely-owned Volvo and Great Wall. The new models, which include a range of passenger cars and SUVs, are expected to be revealed in the coming months, with production set to begin in various European factories. Industry experts say the move is a crucial step for Ford as it seeks to regain its footing in a market that has been dominated by European and Asian rivals in recent years.
Ford set to launch seven European models as it seeks to grow sales and fend off China Reuters
