Ford has enlisted comedian Nate Bargatze to lead a new advertising push aimed at steering customers back to its dealership service centers amid rising competition from third-party repair shops. The campaign highlights the benefits of manufacturer-backed service as an alternative to independent mechanics. Industry analysts note the growing trend of consumers opting for cheaper, non-dealer repairs, prompting automakers to rethink their marketing strategies. The move reflects Ford’s effort to counter shifting consumer habits in the automotive maintenance sector.
Ford taps comedian Nate Bargatze to front a new ad campaign encouraging customers to go back to dealership service centers as third-party repair competition grows.
