Ford has launched a new advertising campaign featuring comedian Nate Bargatze to encourage customers to return to its dealership service centers amid rising competition from third-party repair shops. The move reflects concerns over declining loyalty to manufacturer-backed maintenance, where specialized training and genuine parts are emphasized. With more drivers opting for independent or aftermarket alternatives, the campaign aims to highlight the benefits of dealership service—including expertise and warranty protection. Industry observers suggest this strategy could reshape consumer habits in an increasingly fragmented auto repair market.
Ford taps comedian Nate Bargatze to front a new ad campaign encouraging customers to go back to dealership service centers as third-party repair competition grows.
