Ford has enlisted comedian Nate Bargatze to lead a new advertising push aimed at steering customers back to its dealership service centers amid rising competition from third-party repair shops. The campaign highlights the benefits of manufacturer-backed service as an alternative to independent mechanics. With more drivers opting for aftermarket repairs, the automaker is positioning its dealerships as a trusted choice for maintenance and diagnostics. The move reflects broader industry shifts as consumers weigh convenience and cost against brand-backed warranties and expertise.
Ford taps comedian Nate Bargatze to front a new ad campaign encouraging customers to go back to dealership service centers as third-party repair competition grows.
