Ford has hired comedian Nate Bargatze to lead a new advertising campaign aimed at encouraging customers to return to dealership service centers. The campaign comes as third‑party repair competition expands, prompting the automaker to emphasize the benefits of dealership maintenance. By featuring Bargatze, Ford hopes to combine humor with a message about the quality and reliability of its service offerings. The initiative highlights the brand’s focus on customer loyalty and the growing importance of dealership services in a competitive repair market.
Ford taps comedian Nate Bargatze to front a new ad campaign encouraging customers to go back to dealership service centers as third-party repair competition grows.
