Ford has adjusted its "Fuma" trademark, originally registered for use with internal combustion engine vehicles, to now cover electric vehicles, reflecting its shift toward electrification. The change signals the automaker’s strategic pivot as it expands its lineup of battery-powered models. Legal adjustments like this often accompany major brand transitions, ensuring trademarks align with evolving product offerings. The move underscores Ford’s growing focus on electric mobility in an increasingly competitive market.
Ford Trims Manufacturer's 'Fuma' TM For Electric Vehicles Law360
