Ford has set ambitious sales targets for its upcoming electric truck, the Fathom, aiming to sell 100,000 units within its first year on the market. Positioned as a mid-sized electric vehicle priced around $30,000, the truck is designed to compete in the growing EV truck segment. The company appears to be banking on strong demand as it scales up production to meet this goal. Industry observers will be watching to see if Ford can deliver on this aggressive target.
Ford wants to sell 100,000 Fathoms in the $30k EV truck’s first year electrek.co
