"Sports Stars Turn to the Track: Celebrities Invest in Dealerships, Leverage Their Brands" In a surprising move, several high-profile athletes and coaches are trading in their cleats and helmets for a new kind of competition: the car dealership business. Retired Los Angeles Dodgers pitcher Orel Hershiser, NASCAR driver Joey Logano, and former college football coach Nick Saban are among the sports stars who have invested in dealerships, leveraging their fame and expertise to attract customers and sell cars. By partnering with established dealerships, these sports icons are hoping to capitalize on their massive followings and build a new legacy beyond their respective sports. But what drives these athletes to venture into the world of car sales, and how will their involvement impact the industry?
Professional athletes including retired Los Angeles Dodgers pitcher Orel Hershiser, race car driver Joey Logano and former college football coach Nick Saban buy into dealerships. They leverage ...
