The Federal Trade Commission has issued new compliance guidance for car dealerships following an earlier crackdown on six advertising practices deemed unlawful. The move comes as regulators seek to clarify how dealers must accurately represent pricing in their promotions. The updated rules aim to prevent misleading consumers about discounts, financing terms, or total costs. Dealers now face clearer expectations on transparency in advertised deals.
The FTC released guidance for dealerships to comply with price advertising rules after earlier warning about six "illegal" advertising practices.
