Federal regulators have issued new compliance guidance for car dealerships following an earlier crackdown on what they called six deceptive price advertising practices. The move comes as part of ongoing efforts to ensure transparency in auto pricing, addressing concerns over misleading promotions that could mislead consumers. Dealers are now being directed on how to properly structure advertisements to avoid violating federal advertising laws. The updated rules aim to clarify expectations after the agency flagged widespread violations in the industry.
The FTC released guidance for dealerships to comply with price advertising rules after earlier warning about six "illegal" advertising practices.
