In a bold move to shake up the luxury car market, Genesis, Hyundai's premium brand, is gearing up to launch a wide range of new models over the next decade. The South Korean automaker has revealed plans to expand its lineup with a diverse mix of vehicles, including fuel-efficient hybrids, compact models, rugged off-roaders, and even a sleek wagon. But what's perhaps most exciting is the promise of bespoke customization options, allowing owners to tailor their Genesis vehicles to their exact specifications. With this ambitious strategy, Genesis aims to take on established luxury brands and establish itself as a major player in the high-end automotive market.
Hybrids, small models, off-roaders, a wagon, and bespoke customization are all on the table as Genesis plans its next 10 years.