Hyundai’s luxury division, Genesis, is doubling down on Europe despite a sharp decline in sales, as the brand faces stiff competition from established German automakers. The move signals confidence in its strategy to grow market share through expanded dealership networks and a stronger focus on electric vehicles. With the European market shifting toward electrification, Genesis aims to leverage its newer models to challenge traditional luxury brands. Analysts will watch closely whether the brand’s aggressive push can reverse its recent downturn.
Hyundai’s Genesis premium brand will push deeper into Europe despite sales falling 19 percent in a market dominated by German rivals, betting that expansion and electrification can overcome its ...
