In a significant shift in the global automotive industry, major car manufacturers are scrambling to adapt to China's rapidly growing market and technological advancements. As the world's largest car market, China's influence is being felt far beyond its borders, with global carmakers now facing intense pressure to localize their products and operations to better compete with domestic brands. From partnering with Chinese joint ventures to adopting local manufacturing and design strategies, carmakers are desperate to tap into China's vast market and technological expertise. But can they truly become "more Chinese" and succeed in a market where local players are increasingly dominant?
Global carmakers desperately want to be more Chinese The Economist
