A surge in demand for Toyota vehicles has narrowed the gap with General Motors in the U.S. market, with the Japanese automaker now poised to overtake its American rival by year’s end. After trailing by roughly 130,000 units in September, Toyota’s strong sales momentum—driven by popular models and supply chain improvements—could secure its first annual sales lead in decades. Industry analysts cite shifting consumer preferences and production efficiency as key factors in the tightening race. The potential shift would mark a historic milestone for Toyota in the competitive U.S. automotive landscape.
Toyota is threatening to surpass GM as the U.S. market leader by year end, trailing by about 130,000 vehicles at the end of September.
