Automakers are encouraging dealerships to leverage free recall repairs as a strategic tool to re-engage service customers, secure trade-ins, and expand their used vehicle inventory. By targeting vehicles between three and seven years old, dealers can address outstanding safety and performance recalls while strengthening customer relationships. The approach aims to turn compliance into an opportunity for sales growth and fleet renewal. Industry experts suggest this could help both dealers and manufacturers boost retention rates amid competitive market conditions.
Dealers can use free recall repairs on 3- to 7-year-old vehicles to win back service customers, generate trade-ins and build used inventory.
