Rivian, the electric vehicle manufacturer that has been making waves with its R1T pickup truck and R1S SUV, is taking a significant step towards further improving its offerings with the launch of a new division called RAD (Rivian Advanced Development). As the company continues to navigate the competitive electric vehicle market, RAD will be tasked with pushing the boundaries of innovation and engineering to create better, more capable, and more desirable trucks and SUVs. With a focus on advanced technologies, materials, and design, RAD will play a crucial role in driving Rivian's future product development and cementing the company's position as a leader in the EV space. By leveraging its expertise and resources, Rivian's RAD division is poised to take the company's vehicles to the next level, but what specific goals and challenges lie ahead?
Here’s Everything Rivian’s New RAD Division Must Do to Make Better Trucks and SUVs MotorTrend