"Gas-Guzzlers in the Crosshairs: GM Surprised by Shift in Consumer Preferences General Motors' North American president has revealed that the ongoing surge in gasoline prices has unexpectedly accelerated a shift away from gas-guzzling trucks. As consumers become increasingly price-sensitive and environmentally conscious, many are opting for more fuel-efficient vehicles. This trend is a significant departure from previous industry trends, where trucks were often the preferred choice for those seeking power and capability. As the automotive landscape continues to evolve, it remains to be seen whether this shift will have a lasting impact on the market and GM's sales."


High gasoline prices have pushed buyers away from gas-guzzling trucks faster than GM expected, its North American president said.