"Gas Guzzlers Fall Out of Favor: GM Sees Shift in Consumer Behavior Amid High Fuel Prices. In a surprise move, General Motors' North American president has revealed that the automaker is experiencing a faster-than-expected decline in sales of gas-guzzling trucks, a trend that is being driven by soaring gasoline prices. As consumers become increasingly cost-conscious, they are turning away from fuel-inefficient vehicles in favor of more eco-friendly and affordable options. The shift in consumer behavior poses a challenge for GM, which had previously anticipated a more gradual transition away from its popular pickup trucks."


High gasoline prices have pushed buyers away from gas-guzzling trucks faster than GM expected, its North American president said.