A federal lawsuit alleges that a Massachusetts Honda dealership violated telemarketing laws by using artificial intelligence to place unsolicited calls to consumers listed on the National Do Not Call Registry, bypassing restrictions designed to protect phone users from unwanted communications. The complaint suggests the dealership employed AI-generated voices to reach potential customers despite federal regulations prohibiting such calls to registered numbers. Legal experts say the case could set a precedent for how automated and AI-driven marketing tactics are regulated under consumer protection laws. Critics argue the technology undermines existing safeguards meant to curb intrusive sales practices.
A federal lawsuit accuses a Cambridge, Mass., Honda dealership of using an AI-generated voice to call people's cell phones registered on the National Do Not Call Registry.
