Honda's historic 70-year winning streak has come to an abrupt end, with the Japanese automaker reporting its first quarterly loss in nearly seven decades. The company's struggles can be attributed to a perfect storm of factors, including a significant decline in global demand for vehicles, particularly in key markets such as China and the United States. Additionally, Honda's failure to effectively transition to electric vehicles (EVs) has left it lagging behind competitors like Toyota and Hyundai, which have made significant strides in the EV space. As the global automotive landscape continues to shift towards electrification, Honda's misstep has raised concerns about its long-term viability in a rapidly changing industry.


Honda’s EV misfire leads to first loss in 70 years  Morning Brew